When international visitors explore Estonia online, their journey often begins at visitestonia.com — a vibrant, multilingual gateway that paints a compelling picture of the country’s culture, nature, and experiences.
Behind this seamless user experience stands Datel, a trusted Estonian software company with a long-standing commitment to shaping the digital infrastructure of the tourism sector.

For the past decade, Datel has been the development force behind Estonia’s national tourism information systems — PuhkaEestis.ee for domestic travelers and VisitEstonia.com for international audiences.

These platforms don’t just inspire trips to Estonia; they serve as sophisticated digital ecosystems that deliver accurate, up-to-date information and empower local tourism businesses to market their services both at home and abroad.

"The multilingual VisitEstonia.com is not just a central channel for tourists,” explains Anneli Lepp, Head of Visit Estonia, “but also a comprehensive information system that provides business data and tourism statistics to entrepreneurs, the media, and destination development organisations. Over 5,000 businesses manage their services through the system, showcasing nearly 10,000 different offerings. In addition, the system features over 3,000 events that aim to inspire visits to Estonia."

She adds, “As a development partner, Datel has introduced new solutions and helped us turn our ideas into functioning technical implementations.
The development work is complex — like conducting an orchestra while reading an ever-evolving musical score.”

In addition to the public-facing tourism portal, the system includes a dedicated specialist environment — a secure space for tourism professionals that provides access to research, self-assessment tools, and practical guidance. This comprehensive architecture ensures that the tourism sector can grow strategically, backed by data, insight, and collaboration.

But Datel’s digital expertise isn’t limited to Estonia. The company has also brought its tourism information systems — such as SiteSelector tools and Tourism Information Portals — to the United States. In 2016, the counties of Montgomery and Roanoke in Virginia received the prestigious Digital Counties award for systems developed by Datel. That same year, the company contributed to President Obama’s Opportunity Project, developing the FindYour.Town software platform, which helps local communities create digital spaces to promote their regions.

With more than 34 years of experience, Datel’s software team is known for building bespoke digital solutions tailored to each client’s unique needs. From satellite-based remote sensing and environmental monitoring to 3D digital twins for urban planning and infrastructure security, Datel has consistently delivered mission-critical platforms across sectors.

In the world of tourism, where first impressions are often formed online, Datel’s work ensures that Estonia not only looks good — but feels accessible, navigable, and inviting.

It’s not just about code; it’s about connection.